ZTE USA, the fourth largest smartphone manufacturer in the U.S. and second largest in the off-contract market*, today announced the Imperial II will be available with U.S. Cellular at $0 down with a two year contract or at the off-contract price of $100. The Imperial II is the successor to the Imperial, which was one of U.S. Cellular’s most sold phones. The next generation Imperial II was updated with a bigger screen falling in line with a recent ZTE survey where 83% of respondents said they are interested in having a bigger screen phone but only 22% were willing to pay a higher price.
“The Imperial II is a result of listening to what customers want and applying our expertise to produce an affordable premium device. Not only does the phone have one of the biggest and brightest screens in its price class, it also has a better user experience with features such as LTE and a quad-core processor you won’t find in similar devices,” said Lixin Cheng, chairman and CEO of ZTE USA. “Our affordable premium device strategy is shifting the U.S. smartphone landscape*, especially in prepaid. We’re extremely confident that the Imperial II will further propel our growth and the growth of such a great partner like U.S. Cellular.”
The budget-friendly Android smartphone was updated with a stunning 5-inch qHD capacitive multi-touch screen, improved camera sensors, SRS TruMedia, quad-core Qualcomm Snapdragon processor, Android KitKat 4.4.2 and 8 GB of internal memory, while sporting microSDHC™ for expanding device storage memory up to 32 GB.
The Imperial II is the latest in a line of no-contract devices launched by ZTE in 2014, following on the heels of the very successful sales of the Grand XMAX and Warp Sync. The Imperial II allows ZTE to continue its leadership in the no-contract market and pioneering the standards of feature-rich smartphones that are affordably priced.
ZTE Imperial II Specs:
- Android 4.4.2 (KitKat)
- Qualcomm Snapdragon 1.2 GHz Quad-Core
- 5-inch qHD capacitive 5-point multi-tough screen
- Internal: 8 GB eMMC and 1 GB DDR3 RAM
- 4G LTE: B2/B4/B5/B12/B17
- Bluetooth 4.0
- 2,300 mAh Battery
- 5 MP rear-facing camera
The Imperial II allows users to stay remarkably connected and entertained, whether the consumer is downloading one of the million apps on Google Play or simply calling a friend. Coupled with U.S. Cellular’s advanced wireless network, the Imperial II puts users in the driver’s seat of their wireless life.