Perry Ellis launches the latest installment of the Very Perry advertising campaign with spring images that feature the first collection from new Creative Director Michael Maccari. His collection incorporates elements of nontraditional style and surprising fabrics, as well as performance-inspired sportswear.
“This season, designer Michael Maccari brings sophisticated, progressive designs that harken back to the brand’s legacy of levity and wit,” explains Perry Ellis International President & COO Oscar Feldenkreis. “The campaign is a great reflection of the brand’s heritage, as well as an indicator of where the brand is headed.”
The spring campaign continues to focus on a model interacting with himself, to showcase the versatile, multi-faceted nature of Perry Ellis apparel.
“In a Very Perry world, style is never fixed – but rather a fluid, ever-evolving mode of self-expression,” explains Stephen Niedzwiecki, Chief Creative Officer for creative agency YARD.
The photographic images accompanying the Perry Ellis Spring 2015 advertising campaign explore duality and juxtaposition. In one shot, a model kicks through the frame of the image while his counterpart narrowly misses his foot. Another shows the model flipping himself in the air.
The campaign was shot by photographer Daniel Jackson and features model Mikus Lazarus and Chris Moore from Re:Quest Model Management.
The Perry Ellis Spring 2015 advertising campaign will be featured in the February issue of Men’s Health and in March fashion books, including GQ, T Magazine, Esquire, Fast Company, ESPN, and OUT; as well as outdoor campaigns in New York, Los Angeles, Dallas and Canada, and digitally with targeted online placements across desktop, mobile and tablet.