When creating the Nike Roshe, the Nike Sportswear design team took a quick dip in the pool of platitudes and surfaced with divine inspiration. The pared-down design that swept the world was born from the popular phrase, “Less is more.” From the outsole to the upper, every aspect of the Nike Roshe radiates fundamentalism.
In spring 2015, the Nike Roshe upper takes another small step toward perfection. Nike’s newest upper innovation, Nike Flyknit, makes lightweight lighter as it adapts to fit the unique Roshe tooling. The new Flyknit uppers are precisely engineered to provide support where it’s needed while reducing waste in the manufacturing process.
The upper is a near-perfect example of addition by subtraction. By designing the upper to utilize the least amount of panels as possible, the Nike Roshe was left with a sleek, utilitarian silhouette. The Nike Roshe quickly became a canvas for creativity, and its NIKEiD option hosted almost unlimited customization.
ROSHE FLYKNIT WOMEN’S COLORWAYS
The Nike Roshe Flyknit, in all colors except the women’s multicolor, will be available globally at select Nike Sportswear retailers as well as online at nike.com/sportswear beginning Feb. 5. The women’s multicolor Roshe Flyknit will be available at select Nike Sportswear retailers as well as nike.com/sportswear beginning Feb. 12.