Throughout the year, Sport 15 will tell brand stories that motivate and inspire young athletes to be the best you can be at any level or at any sport around the world. The first films show adidas icons from various sports including Lionel Messi, James Rodriguez and Derrick Rose.
All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team. In sport, no one owns today – every minute of every game is up for grabs and yours for taking.
Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard (Portland Trail Blazers), Joakim Noah, Derrick Rose (both Chicago Bulls), John Wall (Washington Wizards), American football player DeMarco Murray (Dallas Cowboys) and adidas football icons Gareth Bale (Real Madrid), Lionel Messi (FC Barcelona), James Rodriguez (Real Madrid) and Luis Suarez (FC Barcelona).
The films were created by long-term adidas agency partner 180 Los Angeles.